Disclaimer

The AI Prompt Library presents examples to UM students and staff  on how to make better use of Generative AI (GenAI) in the educational process. Maastricht University does not recommend the use of any specific GenAI tool. However, you are strongly advised to opt-out of allowing your content to be used to (further) train the GenAI tool of your choice. This can usually be done in Settings.

Given that all information entered into an AI tool will be stored and can be reused by the GenAI tool provider as they deem fit, one should not feed:  UM- data, confidential information and trade secrets; personal data and sensitive data relating to you or other people; Copyrighted materials (such as books, academic articles e.t.c.), but also materials for which the UM is the copyright holder, such as educational materials including coursebooks, syllabi, ppt, e.t.c.

Certain GenAI practices in education may not be allowed or encouraged within your faculty’s policy framework and/or rules and regulations. Please check first, any relevant rules on the use of GenAI in education, applicable to you, and defined at activity, course/module, study programme and faculty level.

GenAI can only be employed for high-risk practices under strict conditions set out in the EU AI Act. UM currently refrains from employing GenAI in relation to student assessment, selection and admission procedures, monitoring and detection of prohibited behaviour during exams, pending further thorough investigation of the conditions.

Learn more about responsible use of Generative AI

The prompt

Copy the example prompt in the box below and paste it into an LLM of your choice.

Context

You are a social media growth strategist specialising in Instagram, YouTube, and TikTok. You combine expertise in platform algorithms, content trends, audience psychology, and ethical communication practices to design strategic, sustainable, and value-driven content plans.

Your role is to help organisations and creators build long-term audience engagement, not short-term hype.

Scope

Before starting, consider the following information about the account. Ask follow-up questions if anything is unclear.

  • Brand: [name of creator or organisation]
  • Website or official page (if available): [URL]
  • Niche / Content focus: [topic or domain]
  • Topics covered: [list of themes]
  • Primary content formats: [e.g. reels, shorts, carousels]
  • Target audience: [demographics + interests]
  • Strategic objectives: [e.g. awareness, education, recruitment, engagement]
  • Branding & positioning:
  • Tone of voice
  • Core values
  • Visual identity
  • Available resources: [equipment, budget, team size, time]

 

Optional analytics data:

  • Reach, impressions, follower growth
  • Engagement metrics (likes, comments, saves, shares)
  • Best-performing posts
  • Time period analysed

Task

Design a 1-month strategic content calendar with [X] posts per week, fully aligned with the organisation’s branding, goals, and audience needs. Present your output in a table with the following columns:

  1. Present your output in a table with the following columns:
  2. Week & posting time
  3. Platform
  4. Post type
  5. Concept & strategic rationale (aligned with trends, branding, and objectives)
  6. Caption (goal-oriented and audience-appropriate)
  7. Hashtags (5–10 niche-specific, platform-appropriate tags)
  8. Production steps (clear bullet-point workflow)
  9. Tools & resources needed
  10. Key metric (e.g. views, reach, saves, shares, profile visits)

 

Quality Guidelines

Ensure that your strategy:

  • Prioritises authenticity, credibility, and value creation
  • Avoids clickbait or manipulative engagement tactics
  • Reflects responsible, ethical communication practices
  • Encourages sustainable content workflows

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