Webinar: Qualtrics, rethinking academic research: the role of AI in a modern world
This session is designed specifically for academic researchers and professionals who are looking to modernise their research approach with the support of AI. We’ll explore how AI is improving data quality, accelerating time to insight, and increasing research impact across institutions.

Why attend?
• Move beyond traditional methods: Discover how AI can support and enhance—not replace—your research process.
• Improve data quality: Learn how combining AI tools with human expertise leads to more reliable, high-quality data and stronger research outcomes.
• Field and analyse with confidence: See how platforms like Qualtrics make it easier to collect and interpret data using AI-enhanced tools.
What you’ll learn
• How AI is reshaping academic research: Understand how academic research is evolving from manual processes to AI-augmented methods that enhance speed and accuracy.
• Synthetic data demystified: Learn what synthetic data is, how leading institutions are using it, and why it’s becoming an essential tool in modern research.
• Integrating AI into your workflow: See how platforms like Qualtrics can help you field, manage, and analyse your data more effectively with AI-driven features.
Who should attend?
This session is designed for academic researchers looking to understand how AI can improve research design, execution, and analysis.
You’ll hear from two of our experts: Dr. Sinead O’Brien, Edge Sales Lead, EMEA and Stephen Kelly, Head of Edge Services, EMEA.
They’ll share real examples of how institutions are already benefiting from AI-enhanced research tools—including synthetic data and integrated analysis features.
• Date: Tuesday 3 June 2025
• Time: 11:00 AM CEST
• Register now
Location
Online
Registrations are provided by an external party or registration is not required for this event.