Why attend?

  • Move beyond traditional methods: Discover how AI can support and enhance – not replace – your research process.
  • Improve data quality: Learn how combining AI tools with human expertise leads to more reliable, high-quality data and stronger research outcomes.
  • Field and analyse with confidence: See how platforms like Qualtrics make it easier to collect and interpret data using AI-enhanced tools.

 

What you’ll learn

  • How AI is reshaping academic research: Understand how academic research is evolving from manual processes to AI-augmented methods that enhance speed and accuracy.
  • Synthetic data demystified: Learn what synthetic data is, how leading institutions are using it, and why it’s becoming an essential tool in modern research.
  • Integrating AI into your workflow: See how platforms like Qualtrics can help you field, manage, and analyse your data more effectively with AI-driven features.

Who should attend?

This session is designed for academic researchers looking to understand how AI can improve research design, execution, and analysis.

You’ll hear from two of our experts: Dr. Sinead O’Brien, Edge Sales Lead, EMEA and Stephen Kelly, Head of Edge Services, EMEA.

They’ll share real examples of how institutions are already benefiting from AI-enhanced research tools—including synthetic data and integrated analysis features.

Attend the webinar

You should attend the webinar, if this sounds relevant to your work.

  • Date: Tuesday 3 June 2025
  • Time: 11:00 AM CEST
Register now