You don’t get a second chance to make a first impression.
So why spend time thinking about your appearance, behaviour and communication in real life without addressing your online presence on social media?
Your image or your personal reputation defines the way people treat you and respect you.
That’s why you pay a lot of attention to your appearance.
Today your image is mostly defined by what people will find about you on the internet. This image, based on online data like photos, videos, likes etc., is your digital identity or footprint.
In higher education, it is important to build and manage a positive professional online image.
This tutorial will help you improve your online image so your name will turn up positive and professional within the academic community. It contains chapters on self-branding, social networking sites and online identity management.