It serves as a comprehensive hub for free, self-paced, and interactive training content, covering the breadth of the Qualtrics platform and fundamental XM methodologies. From building initial survey projects to designing sophisticated CX and EX programs, Basecamp offers a learning journey for users at all levels.
XM Basecamp consistently updates its content to reflect the latest Qualtrics product innovations, including advancements in AI-powered qualitative research tools, enhanced employee experience functionalities, and expanded reporting capabilities. The platform also fosters a vibrant XM Community, offering “Basecamp Wednesdays” – weekly spotlights on specific features and best practices – to ensure continuous learning and engagement among users.

Why it matters for Maastricht University

Maastricht University (UM) holds an institutional license for Qualtrics, which makes the full XM Basecamp library freely accessible to all staff and students. Whether you’re working on a thesis, managing a research project, or improving internal workflows, Basecamp can help you get the most out of the Qualtrics platform.

How to Access XM Basecamp with your UM Qualtrics Account:

  1. Log in to your UM Qualtrics account. with your UM credentials, via the Maastricht University Library’s “Qualtrics survey tool” page or other official UM links.
  2. Once logged into the Qualtrics platform, click the question mark icon (?) in the top right corner.

Clicking this icon will usually reveal an option like “Take courses on XM Basecamp” or “Visit XM Basecamp.” Selecting this will redirect you to the Basecamp platform. It’s crucial for UM users to always log in through the university’s designated portals rather than directly through Qualtrics XM – Experience Management Software, to ensure access to the institutional license features.

UM offers two distinct environments within Qualtrics: an Academic environment for research and teaching, and a Non-Academic environment for administrative and operational purposes. Users should log into the appropriate environment for their work.

Recommended Courses for UM Users

For Beginners (Students and Staff new to Qualtrics)

  • Qualtrics Platform Essentials Certification Journey (L1): Learn the fundamental XM principles of survey design, building, distribution and reporting.

For Researchers (Students and Staff conducting academic research)

  • Designing CX Surveys: While focusing on customer experience, the principles here are directly applicable to research, especially for designing surveys that capture nuanced feedback.
  • Analysing Feedback with Text iQ and Stats iQ: For those dealing with large datasets and open-ended responses, these courses are invaluable for gaining deeper insights from text and numerical data.
  • Building an Advanced Survey: This course delves into more specialised research projects, covering advanced question types, methodologies, and survey design tools. It’s recommended after completing the “Building a Survey Project” course.
  • Examining Data with Crosstabs: Learn to use Qualtrics’ cross-tabulation tool to identify key relationships within your data, a crucial skill for any researcher.
  • Communicating Findings Effectively: Focuses on compiling findings, creating effective action plans, and building impactful reports and dashboards – vital for presenting research outcomes.

For Staff (Improving administrative processes and internal operations)

  • Implementing a Digital Feedback Program: Excellent for gathering feedback on digital platforms or internal systems within the university.
  • Utilising Qualtrics Workflows: Learn how to automate tasks and actions based on survey responses, which can greatly streamline administrative processes.
  • XM for Employee Experience (EX) courses: If your role involves understanding and improving the employee experience within UM, Basecamp offers dedicated courses on designing EX programs and leveraging Qualtrics for internal feedback.

By using XM Basecamp, you can significantly enhance your skills in gathering, analysing, and acting on experience data, ultimately contributing to a more responsive and effective university environment.