As societal outreach and societal influence of research have become important elements in evaluations or assessments, specifying the intended audiences as an amount or percentage of your complete output per audience category; might serve as evidence of your focus or focuses.

In the research information system Pure, the intended audience (academic, professional, and popular) is specified for publications, news/media, and activities. The societal target groups or stakeholders are of course not limited to academics, professionals or the general public but may also encompass the commercial, the (non) governmental and the industrial sector.

If you use non-traditional communications channels to address different groups or stakeholders (frequently), you might mention these outreach activities as well, because they not only take a lot of time but are also often undervalued. The same applies to activities such as the organisation of events, media appearances and the like.